The fourth sculpture in the series, 'A Blunt Message' attempts to use the shock factor that has often been effective in Communications against the dangers of substance abuse. The appearance and placement of this sculpture tries to highlight the dire situation that heroin addicts can end up in: The drug often becomes the main focus of their lives, with addicts regularly ending up living on the streets or forced into the sex trade to pay for the habit. These aspects are coupled with the risks of overdose or contraction/transmission of blood-borne diseases like HIV or Hepatitis from unsanitary conditions and/or sharing needles.
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| Concept Ad idea for 'Talk to Frank' Drugs support. (Unfortunately FRANK made me take down their branding on the original concept Ad so I'm restricted in terms of what I can do on this one but the basic idea is still there) |
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